{"id":52321,"date":"2015-03-03T16:32:45","date_gmt":"2015-03-03T08:32:45","guid":{"rendered":"http:\/\/www.chinee-inflatable.com\/?p=52321"},"modified":"2022-06-06T16:36:22","modified_gmt":"2022-06-06T08:36:22","slug":"quatro-formas-de-estrategia-de-marketing-dos-fabricantes-de-insuflaveis","status":"publish","type":"post","link":"https:\/\/www.chinee-inflatable.com\/pt\/quatro-formas-de-estrategia-de-marketing-dos-fabricantes-de-insuflaveis\/","title":{"rendered":"Quatro formas de estrat\u00e9gia de marketing dos fabricantes de insufl\u00e1veis"},"content":{"rendered":"

Quatro formas de estrat\u00e9gia de marketing dos fabricantes de insufl\u00e1veis<\/strong><\/p>\n

1. Aproveitar plenamente as oportunidades de exposi\u00e7\u00e3o nacionais e estrangeiras<\/strong>
\nPara os fabricantes de insufl\u00e1veis de exporta\u00e7\u00e3o de pequena e m\u00e9dia dimens\u00e3o, uma das formas importantes de promover os seus produtos, encontrar oportunidades de neg\u00f3cio e conhecer comerciantes estrangeiros \u00e9 participar em exposi\u00e7\u00f5es. A exposi\u00e7\u00e3o proporciona \u00e0s empresas exportadoras a oportunidade de estabelecerem contactos diretos com os clientes, pelo que \u00e9 necess\u00e1rio aproveitar plenamente a oportunidade da exposi\u00e7\u00e3o. Atualmente, as exposi\u00e7\u00f5es globais de exporta\u00e7\u00e3o com efeitos relativamente bons na China incluem a Feira de Cant\u00e3o e a Feira da China. A Feira de Cant\u00e3o \u00e9 uma exposi\u00e7\u00e3o com a hist\u00f3ria mais longa, a maior escala, o maior n\u00famero de empres\u00e1rios estrangeiros e o melhor efeito na China, seguida pela Feira da China. Para al\u00e9m disso, existem muitas exposi\u00e7\u00f5es profissionais emergentes organizadas pelos governos regionais.
\nAo participar em exposi\u00e7\u00f5es de brinquedos insufl\u00e1veis em todo o mundo todos os anos, pode alcan\u00e7ar e estabelecer contacto com mais grupos de clientes potenciais. Em particular, h\u00e1 muitos grandes clientes na exposi\u00e7\u00e3o, porque os grandes clientes preferem ir \u00e0 exposi\u00e7\u00e3o para encontrar fabricantes poderosos para entrevistas. Os Estados Unidos s\u00e3o o maior mercado consumidor de brinquedos do mundo e o maior mercado de exporta\u00e7\u00e3o do meu pa\u00eds. A American Toy International Expo \u00e9 enorme, com 5.000 mil fabricantes e distribuidores de brinquedos a participar todos os anos.<\/p>\n

2. Desenvolver o com\u00e9rcio eletr\u00f3nico e realizar o marketing de rede<\/strong>
\nEnquanto ferramenta multim\u00e9dia, a Internet tem um enorme potencial de utiliza\u00e7\u00e3o no dom\u00ednio do marketing moderno. A maioria dos fabricantes de insufl\u00e1veis orientados para a exporta\u00e7\u00e3o utiliza esta tecnologia de comunica\u00e7\u00e3o moderna para desenvolver o com\u00e9rcio externo. Por exemplo, construir uma p\u00e1gina Web da empresa; utilizar a Internet para fazer publicidade; publicar informa\u00e7\u00f5es sobre produtos e servi\u00e7os, encontrar parceiros, etc. Em compara\u00e7\u00e3o com o modelo de marketing tradicional, o marketing de rede ultrapassa as limita\u00e7\u00f5es de tempo e espa\u00e7o dos compradores e vendedores e proporciona uma grande comodidade tanto aos compradores como aos vendedores. O custo do com\u00e9rcio em linha \u00e9 baixo, mas \u00e9 poss\u00edvel obter rendimentos elevados. As pequenas e m\u00e9dias empresas de exporta\u00e7\u00e3o que utilizam o marketing de rede podem reduzir a diferen\u00e7a de escala em rela\u00e7\u00e3o \u00e0s grandes empresas de exporta\u00e7\u00e3o, reduzir consideravelmente os custos comerciais e o marketing de rede \u00e9 muito r\u00e1pido e reativo, o que pode melhorar a efici\u00eancia das transac\u00e7\u00f5es. Por conseguinte, para as pequenas e m\u00e9dias empresas, a utiliza\u00e7\u00e3o do com\u00e9rcio eletr\u00f3nico para o marketing em linha \u00e9 um dos canais de marketing internacional com uma boa rela\u00e7\u00e3o custo-efic\u00e1cia.<\/p>\n

3. Estrat\u00e9gia de promo\u00e7\u00e3o<\/strong>
\nA promo\u00e7\u00e3o publicit\u00e1ria \u00e9 uma das formas mais importantes de promo\u00e7\u00e3o das empresas. A publicidade nas actividades de marketing internacional divide-se em dois tipos: um \u00e9 a publicidade para promover a exporta\u00e7\u00e3o de produtos e o outro \u00e9 a publicidade para promover as compras dos consumidores. A primeira \u00e9 anunciada aos importadores, grossistas e retalhistas internacionais, enquanto a segunda \u00e9 anunciada aos consumidores finais no mercado internacional. Os fabricantes de insufl\u00e1veis de exporta\u00e7\u00e3o de pequena e m\u00e9dia dimens\u00e3o t\u00eam capacidade e for\u00e7a financeira limitadas e, de acordo com a natureza da empresa, o foco dos seus an\u00fancios deve ser em an\u00fancios que promovam a exporta\u00e7\u00e3o de produtos. E os an\u00fancios dirigidos aos consumidores finais s\u00e3o mais adequados para a coopera\u00e7\u00e3o com os importadores locais, ou s\u00e3o \u00fateis para promover as suas pr\u00f3prias marcas no mercado local.
\nA publicidade \u00e9 o principal meio de promo\u00e7\u00e3o. A fim de melhorar a visibilidade das exporta\u00e7\u00f5es e as vendas, gastamos algum dinheiro todos os anos para fazer publicidade em v\u00e1rios meios de comunica\u00e7\u00e3o social estrangeiros eficazes ou recorremos a agentes locais para fazer a promo\u00e7\u00e3o. Para al\u00e9m disso, ao irmos a exposi\u00e7\u00f5es v\u00e1rias vezes por ano, temos mais oportunidades de nos apresentarmos aos clientes, deixando uma impress\u00e3o cada vez mais clara nos clientes.<\/p>\n

4. Estrat\u00e9gia de pre\u00e7os<\/strong>
\nDevido \u00e0s diferen\u00e7as e \u00e0 variabilidade do ambiente de marketing internacional, a decis\u00e3o sobre os pre\u00e7os de exporta\u00e7\u00e3o dos produtos insufl\u00e1veis tornou-se um elo fundamental muito complexo e extremamente importante. O facto de os fabricantes de insufl\u00e1veis orientados para a exporta\u00e7\u00e3o conseguirem conquistar clientes e ocupar o mercado depende em grande medida da estrat\u00e9gia de pre\u00e7os da empresa. H\u00e1 cinco factores que influenciam as decis\u00f5es de fixa\u00e7\u00e3o de pre\u00e7os: objectivos de fixa\u00e7\u00e3o de pre\u00e7os, procura do mercado, estrutura de custos, condi\u00e7\u00f5es de concorr\u00eancia e pol\u00edticas p\u00fablicas.
\nO pre\u00e7o dos produtos insufl\u00e1veis baseia-se em bons materiais, detalhes de produ\u00e7\u00e3o, forte capacidade de imita\u00e7\u00e3o e elevado n\u00edvel de design. Naturalmente, existem tamb\u00e9m elevados custos de m\u00e3o de obra e um elevado consumo m\u00e9dio di\u00e1rio da f\u00e1brica. Os materiais incluem tecido de malha, PVC, fio e tinta para produ\u00e7\u00e3o, todos eles verificados por institui\u00e7\u00f5es de teste e com r\u00f3tulos n\u00e3o t\u00f3xicos e de seguran\u00e7a.<\/p>","protected":false},"excerpt":{"rendered":"

Four ways of marketing strategy of inflatable manufacturers 1. Make full use of domestic and foreign exhibition opportunities For small and medium-sized export inflatable manufacturers, one of the important ways to promote their products, find business opportunities and meet foreign merchants is to participate in exhibitions. The exhibition provides the opportunity for exporting enterprises to … Ler mais<\/a><\/p>","protected":false},"author":1,"featured_media":51587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinee-inflatable"],"acf":[],"yoast_head":"\nFour ways of marketing strategy of inflatable manufacturers - Chinee Inflatable<\/title>\n<meta name=\"description\" content=\"Four ways of marketing strategy of inflatable manufacturers Chinee Inflatable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinee-inflatable.com\/pt\/quatro-formas-de-estrategia-de-marketing-dos-fabricantes-de-insuflaveis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four ways of marketing strategy of inflatable manufacturers - 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