{"id":52321,"date":"2015-03-03T16:32:45","date_gmt":"2015-03-03T08:32:45","guid":{"rendered":"http:\/\/www.chinee-inflatable.com\/?p=52321"},"modified":"2022-06-06T16:36:22","modified_gmt":"2022-06-06T08:36:22","slug":"les-quatre-voies-de-la-strategie-marketing-des-fabricants-de-structures-gonflables","status":"publish","type":"post","link":"https:\/\/www.chinee-inflatable.com\/fr\/les-quatre-voies-de-la-strategie-marketing-des-fabricants-de-structures-gonflables\/","title":{"rendered":"Les quatre axes de la strat\u00e9gie marketing des fabricants de structures gonflables"},"content":{"rendered":"

Les quatre axes de la strat\u00e9gie marketing des fabricants de structures gonflables<\/strong><\/p>\n

1. Exploiter pleinement les possibilit\u00e9s d'expositions nationales et \u00e9trang\u00e8res<\/strong>
\nPour les petites et moyennes entreprises exportatrices de produits gonflables, l'un des principaux moyens de promouvoir leurs produits, de trouver des d\u00e9bouch\u00e9s commerciaux et de rencontrer des marchands \u00e9trangers est de participer \u00e0 des expositions. L'exposition permet aux entreprises exportatrices d'avoir un contact direct avec les clients, il est donc n\u00e9cessaire d'exploiter pleinement l'opportunit\u00e9 de l'exposition. \u00c0 l'heure actuelle, la Foire de Canton et la Foire de Chine sont les expositions d'exportation les plus importantes et les plus efficaces en Chine. La Foire de Canton est l'exposition qui a la plus longue histoire, la plus grande \u00e9chelle, le plus grand nombre d'hommes d'affaires \u00e9trangers et le meilleur effet en Chine, suivie par la Foire de Chine. En outre, de nombreuses expositions professionnelles \u00e9mergentes sont organis\u00e9es par les gouvernements r\u00e9gionaux.
\nEn participant chaque ann\u00e9e \u00e0 des expositions de jouets gonflables dans le monde entier, vous pouvez atteindre et contacter davantage de groupes de clients potentiels. En particulier, il y a beaucoup de gros clients dans l'exposition, parce que les gros clients pr\u00e9f\u00e8rent aller \u00e0 l'exposition pour trouver des fabricants puissants pour des entretiens. Les \u00c9tats-Unis sont le plus grand march\u00e9 de consommateurs de jouets au monde et le plus grand march\u00e9 d'exportation de mon pays. L'American Toy International Expo est \u00e9norme, avec 5 000 fabricants et distributeurs de jouets qui y participent chaque ann\u00e9e.<\/p>\n

2. D\u00e9velopper le commerce \u00e9lectronique et le marketing de r\u00e9seau<\/strong>
\nEn tant qu'outil multim\u00e9dia, Internet a un \u00e9norme potentiel d'utilisation dans le domaine du marketing moderne. La plupart des fabricants de structures gonflables orient\u00e9s vers l'exportation utilisent cette technologie de communication moderne pour d\u00e9velopper le commerce ext\u00e9rieur. Par exemple, ils cr\u00e9ent une page web pour l'entreprise, utilisent Internet pour faire de la publicit\u00e9, publient des informations sur les produits et les services, trouvent des partenaires, etc. Par rapport au mod\u00e8le de commercialisation traditionnel, le marketing de r\u00e9seau s'affranchit des limites de temps et d'espace des acheteurs et des vendeurs, et offre une grande commodit\u00e9 aux acheteurs et aux vendeurs. Le co\u00fbt du commerce en ligne est faible, mais les b\u00e9n\u00e9fices sont \u00e9lev\u00e9s. Les petites et moyennes entreprises d'exportation qui utilisent le marketing de r\u00e9seau peuvent r\u00e9duire la diff\u00e9rence d'\u00e9chelle avec les grandes entreprises d'exportation, r\u00e9duire consid\u00e9rablement les co\u00fbts commerciaux, et le marketing de r\u00e9seau est tr\u00e8s rapide et r\u00e9actif, ce qui peut am\u00e9liorer l'efficacit\u00e9 des transactions. Par cons\u00e9quent, pour les petites et moyennes entreprises, l'utilisation du commerce \u00e9lectronique pour le marketing en ligne est l'un des canaux de marketing international les plus rentables.<\/p>\n

3. Strat\u00e9gie de promotion<\/strong>
\nLa promotion publicitaire est l'un des principaux moyens de promotion des entreprises. La publicit\u00e9 dans les activit\u00e9s de marketing international se divise en deux types : la publicit\u00e9 destin\u00e9e \u00e0 promouvoir l'exportation de produits et la publicit\u00e9 destin\u00e9e \u00e0 promouvoir les achats des consommateurs. La premi\u00e8re est destin\u00e9e aux importateurs internationaux, aux grossistes et aux d\u00e9taillants, tandis que la seconde s'adresse aux consommateurs finaux sur le march\u00e9 international. Les petits et moyens fabricants de produits gonflables destin\u00e9s \u00e0 l'exportation ont des capacit\u00e9s et une puissance financi\u00e8re limit\u00e9es et, compte tenu de la nature de l'entreprise, leur publicit\u00e9 doit \u00eatre ax\u00e9e sur la promotion des exportations de produits. Les publicit\u00e9s destin\u00e9es aux consommateurs finaux sont plus adapt\u00e9es \u00e0 la coop\u00e9ration avec les importateurs locaux ou sont utiles pour promouvoir leurs propres marques sur le march\u00e9 local.
\nLa publicit\u00e9 est le principal moyen de promotion. Afin d'am\u00e9liorer la visibilit\u00e9 des exportations et des ventes, nous d\u00e9pensons chaque ann\u00e9e de l'argent pour faire de la publicit\u00e9 dans divers m\u00e9dias \u00e9trangers efficaces ou nous faisons appel \u00e0 des agents locaux pour assurer la promotion. En outre, en participant \u00e0 des expositions plusieurs fois par an, nous avons davantage d'occasions de nous pr\u00e9senter devant les clients, ce qui laisse une impression de plus en plus nette sur ces derniers.<\/p>\n

4. Strat\u00e9gie de prix<\/strong>
\nEn raison des diff\u00e9rences et de la variabilit\u00e9 de l'environnement commercial international, la d\u00e9cision de tarification \u00e0 l'exportation des produits gonflables est devenue un lien cl\u00e9 tr\u00e8s complexe et extr\u00eamement important. La capacit\u00e9 des fabricants de produits gonflables orient\u00e9s vers l'exportation \u00e0 acqu\u00e9rir des clients et \u00e0 occuper le march\u00e9 d\u00e9pend en grande partie de la strat\u00e9gie de tarification de l'entreprise. Cinq facteurs influencent les d\u00e9cisions de tarification : les objectifs de tarification, la demande du march\u00e9, la structure des co\u00fbts, les conditions de concurrence et la politique publique.
\nLe prix des produits gonflables est bas\u00e9 sur de bons mat\u00e9riaux, des d\u00e9tails de production, une forte capacit\u00e9 d'imitation et un niveau de conception \u00e9lev\u00e9. Bien entendu, les co\u00fbts de main-d'\u0153uvre et la consommation journali\u00e8re moyenne de l'usine sont \u00e9galement \u00e9lev\u00e9s. Les mat\u00e9riaux utilis\u00e9s comprennent le tissu en maille, le PVC, le fil et l'encre pour la production, qui ont tous \u00e9t\u00e9 v\u00e9rifi\u00e9s par des instituts d'essai et portent des labels de non-toxicit\u00e9 et de s\u00e9curit\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"

Four ways of marketing strategy of inflatable manufacturers 1. Make full use of domestic and foreign exhibition opportunities For small and medium-sized export inflatable manufacturers, one of the important ways to promote their products, find business opportunities and meet foreign merchants is to participate in exhibitions. The exhibition provides the opportunity for exporting enterprises to … Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":51587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinee-inflatable"],"acf":[],"yoast_head":"\nFour ways of marketing strategy of inflatable manufacturers - Chinee Inflatable<\/title>\n<meta name=\"description\" content=\"Four ways of marketing strategy of inflatable manufacturers Chinee Inflatable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinee-inflatable.com\/fr\/les-quatre-voies-de-la-strategie-marketing-des-fabricants-de-structures-gonflables\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four ways of marketing strategy of inflatable manufacturers - 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